Company
Misuriam drives connected mobility with advanced telematics technology, data analytics, and a strategic ecosystem that transforms industries.
We take care of it
Transforming mobility
Our mission
Our values
Innovation
Disruption
Impact
Etical integrity
Integrity is the foundation on which our decisions, relationships, and purposes are built.
COMPANY
Discover our story
2004
2007
Together with a team of talented programmers, they began developing a disruptive telematics platform that enables the generation of a wide range of LBS (Location Based Services), personal localization, fleet management, vehicle connectivity, mobility optimization, and logistics solutions and services.
2009
2010
2011
2012
- Waze surpasses 13 million users in Latin America.
2013
- Sale of Waze to Google
- Launch of the asset management and container tracking solution Geo-Track.
2014
2016
2017
- Launch of new Carsync branding
- Certification as Endeavor Entrepreneurs
- Opening of LW Colombia and LW Peru
2018
- Launch of the Telematic Insurance / UBI project with IBM and Seguros Equinoccial in Ecuador
- Opening of Location World Argentina
2020
- Exclusive strategic alliance with YPF in Argentina
- Launch of YPF Ruta – YPF’s Fleet Management solution
- Opening of Misuriam in Spain
2022
- Launch of Misuriam’s telematics platform from Spain
- Opening of Location World Chile
- Strategic alliance between Misuriam and ENTEL in Chile
- Strategic alliance between Misuriam and ENTEL in Chile
- Telematics services contract with Entel Digital in Chile
2024
Our organization
Location World group of companies
The Location World Group of Companies is a Hispanic-Latin American multinational conglomerate, designed to operate with agility and efficiency in the dynamic ecosystem of telematics and vehicle connectivity.... The Location World Group of Companies is a Hispanic-Latin American multinational conglomerate, designed to operate with agility and efficiency in the dynamic ecosystem of telematics and vehicle connectivity. Our structure allows us to address the entire value cycle in the field of vehicle telematics: from research and development of digital platforms and vehicle connectivity solutions to the creation of innovative SaaS products and services that transform vehicle data into powerful optimizations and generate new business opportunities for all participants in the value chains of mobility, logistics, and the automotive world. We drive disruptive and scalable business models with a high market impact and offer an excellent after-sales experience focused on the success of our clients and strategic partners.
At the heart of the Location World Group is Misuriam S.L., a European company based in Spain dedicated to leading the digital transformation of the automotive ecosystem.
Misuriam is the mastermind behind our digital telematics services platform. Its specialty: the design, development, and integration of SaaS solutions that optimize fleet management, enhance connected mobility, and turn vehicle data into powerful business opportunities.
From Europe, Misuriam drives the operations of our companies in Ecuador, Colombia, and Peru, as well as those of our Strategic Partners in Argentina and Chile, delivering advanced vehicle connectivity and intelligent fleet management solutions.
More than data, we transform information into real value: operational efficiency, cost reduction, and significant improvements in profitability.
Through our Mega-Ecosystem of Vehicle Connectivity, Misuriam promotes a new way of understanding mobility. This disruptive model connects all ecosystem players — companies, partners, manufacturers, and operators — so they can collaborate, monetize data, and revolutionize the future of transportation together.
Seventeen years ago, Location World Ecuador was born, the first company of the group and the starting point of an ambitious vision: to lead the transformation of vehicle data into real value for the mobility of the future.
It was there that we took our first steps in developing proprietary technology, creating our first telematics platform from scratch, and launching products and services that set a new standard in fleet management, connected cars, and advanced analytics applied to Vehicle Big Data.
In 2010, Location World Ecuador became a Strategic Partner of Waze, the world’s first collaborative navigation app. We took on the challenge of adapting its technologies to the emerging markets of Latin America and led its viral growth throughout the Spanish-speaking region.
During three years of intense collaboration, we connected more than 13 million drivers in countries such as Argentina, Chile, Peru, Ecuador, Colombia, Venezuela, Costa Rica, and Mexico.
The opening of our operations in Colombia and Peru marked a strategic milestone in the group’s expansion into the Andean region, consolidating our presence in key markets of Latin America.
Since their inception, both companies have driven high-impact projects in specialized industries such as mining, oil, food and beverages, vehicle leasing, among other verticals where our telematics solutions have transformed the way fleets are managed and optimized.
Thanks to our SaaS technology and data-driven approach, we have led the evolution of corporate mobility services in the Colombian and Peruvian markets within these sectors, improving operational efficiency, safety, and sustainability of logistics operations in these countries.
Misuriam is the Strategic Partner of YPF, the largest fuel distribution and marketing company in Argentina, providing a wide range of SaaS vehicle telematics services. The Location World group of companies has established its operation in Argentina through Location World Argentina, with the purpose of delivering excellent pre-sale telematics services and support to YPF’s customers. Location World Argentina operates throughout the Argentine territory, supporting YPF in the commercialization of its services, including YPF Ruta, its exclusive fleet management service, and a wide range of vehicle telematics solutions based on Misuriam’s telematics services platform.
Misuriam is the Strategic Partner of Entel, the leading cellular operator in Chile and the largest digital telecommunications services company through its subsidiary Entel Ocean.
The Location World group of companies has established its operation in Chile through Location World Chile, with the purpose of providing Entel with the best pre-sales support and outstanding field service to install and maintain the thousands of vehicles of clients using its exclusive OnWay service, the most comprehensive fleet management solution in Chile. Location World Chile operates throughout the Chilean territory, supporting Entel in the after-sales services of OnWay, its exclusive fleet management service, and a wide range of vehicle telematics solutions based on Misuriam’s telematics services platform.
Z-Tech is an Ecuadorian company that is part of the Location World Group’s innovation ecosystem, specializing in software development and digital services for Misuriam S.L.
From its technology center in Ecuador, Z-Tech works closely in creating customized solutions, driving the continuous evolution of our SaaS platforms.
Additionally, it provides technical support and customer service for the developments implemented by Misuriam in Latin America, as part of the strategic alliances that expand our impact in the region.
With local talent and a global vision, Z-Tech is a key pillar in consolidating technological solutions that transform connected mobility.
Nuestra gente
Meet our team
With over 15 years of experience in system development, telematics platforms, Fleet Management solutions, and Location-Based Services (LBS), Benny has been a key figure in the technological evolution of the mobility sector in Latin America. He began his career participating in the development and integration of the vehicle tracking and recovery platform for Safecom and Pointer in Israel. Later, he served as the regional Chief Technology Officer (CTO) at Road Track, where he was the developer and operator of the renowned telematics system and service for General Motors: ChevyStar, currently... Known as OnStar in Latin America, with over half a million connected vehicles. Benny also played an active role in the well-known Israeli startup Waze, where he led the technological integration for Spanish-speaking Latin America, achieving its adaptation, implementation, and connection with more than 13 million users in the region. Later, he led the development of the Connected Car technology concept for Location World, giving rise to the solution called Carsync. Additionally, he headed the technological integration of the innovative business modeling of Mega-Ecosystems for Vehicle Connectivity and Mobility. Currently, from Misuriam in Spain, Benny leads the provisioning of SaaS services for the telematics operations of the Location World Group of Companies in Ecuador, Colombia, and Peru, as well as for Strategic Partners in Argentina and Chile. His focus is on delivering advanced vehicle connectivity and intelligent fleet management solutions while directing research and development activities for the group’s companies. Benny is a member of Endeavor, the prestigious global entrepreneurship network.
Daniel Wainmann
With over 30 years of experience in developing integrations of telematics and mobility systems and businesses, Daniel has been a pioneer in the sector since its early days. In 1994, he integrated and deployed the first implementation in Latin America of a vehicle satellite positioning system using GPS technology, marking a technological milestone in the region. A serial entrepreneur, angel investor, mentor, and passionate advocate for generating innovation, disruption, and impact, he has developed multiple high-impact initiatives in the field of digital transformation applied to mobility, transportation, logistics, and the automotive industry... Daniel is an expert in developing vehicle telematics businesses and creating solutions in Fleet Management, Connected Car & Drivers, and Telematic Insurance / UBI. Among his most notable achievements is leading the creation and implementation of the renowned telematics system and service for General Motors in LATAM: ChevyStar, now known as OnStar in Latin America, which connects over half a million vehicles. He was also a partner and Vice President for Latin America at the Israeli startup Waze, where he led the integration, adaptation, and implementation of the app in the region, connecting more than 13 million users. This regional expansion significantly contributed to Waze’s subsequent \$1.1 billion acquisition by Google. He is the creator of the innovative concept and business modeling of Mega-Ecosystems for vehicle connectivity and mobility, and has been recognized as a Latin American leader in digital transformation. As a TEDx speaker, he has shared his vision on entrepreneurship and innovation from Latin America, and he is currently part of Endeavor, the renowned global entrepreneurship network.
Álvaro has over 15 years of experience in the telematics industry and software development, specializing in project and product management. As Chief Product Officer (CPO) at Location World, he leads the global product strategy and oversees teams across multiple countries. His career includes regional project management in Latin America and directing the development of innovative products for various sectors. His expertise encompasses agile methodologies, business development, and strategic planning, with a focus on driving growth and profitability.
Wilson Gómez
